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Procurement in agriculture: the last area where the market doesn't call the shots
While the market dictates the price at which a farm sells its milk, grain, or fruit, the input side — fertilizer, fuel, feed — is the one place where the farmer is the buyer, not the price-taker. Electronic reverse auctions turn that overlooked leverage into a recurring 10–25 percent saving, and "no time, no staff" is no longer a reason to leave it on the table.