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Hungarian AI landscape 2025: The strategic assessment of corporate AI adoption in Hungary
85% of Hungarian organizations are already actively using AI solutions, and investment intentions are clear – yet the real challenge lies in converting this momentum into structured business value. Strategic institutionalization remains incomplete at most companies: only 21% have a standalone AI strategy, and widespread governance gaps pose significant compliance risks under the EU AI Act. The next stage of competitive advantage will not be determined by whether an organization uses AI, but by its ability to embed it systematically into culture, decision-making, and innovation processes.
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